| Traditional
Public Houses, or pubs, are businesses which are fairly
unique to Britain and Ireland, and attract millions of visitors from
all over the World every year.
The
pubs we see today in England and Ireland have evolved over centuries
and are steeped in history and tradition. They are part of the very
fabric of those societies and a central focus of local community
life.
| No
village, town or city is complete without its pub; it is the
place where the community gathers to share enjoyment, social
interaction and relaxation. People come to drink and talk, eat
and listen to music. And it is this meeting of folk from all
walks of life that creates the unique ambience. Pubs provide
a setting in which people can feel immediately comfortable and
at ease, where the atmosphere is conducive to fun and leisure
time. |
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Of course,
no Irish or English pub would be complete without its draught beers,
ales and ciders.
The
brewing of beer dates back to 10,000 BC and beer itself has been
closely associated with most communities ever since. For centuries
beer has been a mainstay of the adult diet. It has been served to
supplement frugal meals in humble homes of the poor and as the drink
of choice at the sumptuous banquets of the nobility.
In
past centuries, most households would have been self-sufficient,
brewing enough of their own ale for day to day needs and it did
not take long for people to see the benefits in brewing slightly
higher volumes and in trading or selling the surplus. These makeshift
beer-shops were usually attached to simple provisions
stores that sold potatoes, butter, bread and other necessities.
Customers who visited these shops would invariably stop to sample
the brews and would perhaps linger to chat a while as friends or
neighbours came and went.
From
humble beginnings, these simple beer-shops marked the birth of what
has become a global institution: the Public House.
Evolving
out of everyday life, Irish pubs developed from the local grocery
shop, where beer was sold as one of lifes staples, and from
the country cottages, where villagers would meet and travellers
might obtain some respite from the road and the elements.
As
towns became cities and small communities became larger ones, the
small pubs gave rise to bigger brewery owned pubs and
urban-styled Victorian City pubs.
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Across
the Irish Channel in England, alehouses remained
a refuge for travelers and, like its Irish neighbour, a focal
point of the local community in villages and towns. However,
it was in the early 1800s that the real growth and change
of the English Pub took place. |
The
Victorian city of London was a stark contrast of wealth and poverty
an increasing divide created by significant advances in science
and industry. As
a result, two different types of establishment evolved, each catering
to a particular lifestyle drink of choice English gin or
English ale.
The
notorious Gin-Palace catered to a customer that favoured
gin, a cheap and quick means to numb the difficulties of the time.
These establishments were generally gaudy and over-elaborate and
usually quite raucous.
By
contrast, the Victorian London Beer halls or public houses
were far more refined, offering a more cosy and comfortable setting
in which people could congregate to talk and enjoy a jug of freshly
brewed real ale and a hot, home-cooked meal. The interior
designs of these beer halls utilised the finest Victorian tradesmen:
from joiners and carpenters to stained glass artisans and the facades
of these pubs were brightly lit using huge gas-lamps, beckoning
customers through foggy London nights.
Ironically,
in the modern ages, it is the old fashioned hostelry
or traditional pub that has flourished in Britain and Ireland, and
these fine establishments continue to attract millions of local
residents and tourists seeking the historic yet unpretentious ambience.
The design and authenticity of a traditional pub enables people
to transport themselves back in time to a place in history where
the meaning of the expression the art of good conversation
gained popularity, just as it remains in the traditional pubs today.
The traditional pub has always been, and still is, a place where
publicans take pride in hospitality, and consider the ale and home-cooked
food they serve as their craft.
| The
worldwide success of the Irish or English pubs in other countries,
far from their origins, lies in their attraction to curious
local residents and home-sick expatriates seeking
to take the trip to England or Ireland, for a quick
drink without actually being there! |
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Gaelic
Inns has proven that the ingredients of a traditional pub work well
in the Asia-Pacific region, successfully delivering an authentic
home away from home and drawing custom from both the
local population and the expatriate community.
The
timeless quality of traditional pubs is no longer a mystery. The
very essence of a quality pub, drawing thousands to its doors each
week, has now been clearly defined and recreated internationally.
This has ensured traditional pubs an eternal place in the history
books as these new overseas traditional pubs become one of the fastest
growing investment opportunities in the food and beverage sector
worldwide, and Gaelic Inns is a respected leading player in the
Asia Pacific market.
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