To reinforce the brands, Gaelic Inns has created a portfolio of in-house display advertising templates that enable the outlets to be publicised in a structured manner and that enable the company to market a specific brand identity. These advertising materials utilise systematic colour and design themes and graphics tools that not only reflect the outlet name but also reflect a strong corporate operations philosophy and corporate identity standards.

A collection of merchandise, from designer polo shirts to silk screened glassware, to beautifully woven rugby jerseys, follows consistent manufacturing guidelines and colour themes. The company also owns the worldwide copyrights to an entire collection of very humorous golfing and drinking cartoons for one of it’s brands, Muddy Murphy’s, produced by one of Ireland’s most famous cartoonists, and uses these for advertising, wall-pictures, coasters and T-shirts, providing further excellent endorsement of the brand.

INTELLECTUAL PROPERTY
Gaelic Inns invests heavily in Intellectual Property, ensuring that all its logos, designs, copyrights, trade names and trademarks are not only company owned but also policed internationally by a network of trademark specialists. An ongoing program of brand development and improvement continually enhances brand identity in order to maintain a high-profile presence within the market.

This focus on brand development and protection ensures that the shareholders’ overseas development aspirations are catered for well in advance by investing in intellectual property outside of the outlets. As such, the way is paved for more efficient pub chain growth and franchise style development as and when opportunities arise.