A FRANCHISE OPPORTUNITY
Frequently Asked Questions
| Muddy Murphy's Franchise Programme |
By being a Muddy Murphy's franchisee, you will be part of the Gaelic Inns family of fine traditional pubs and have confidence in our brand name and excellent operations systems. From the early stages of outlet set-up, Gaelic Inns will advise you in selecting a location for your pub. We will assist and advise you in the design of the pub and recommend our team of experienced designers, who will recreate Muddy Murphy's Irish Pub through authentic furniture, fixtures and décor. The unmistakable cartoons centred on the charming Muddy Murphy character will form part of the necessary décor in the pub.
Your key management staff will attend a comprehensive 2-week training programme at our flagship outlet in Singapore and experience for themselves the unique brand of Irish hospitality. Muddy Murphy's pub management systems have been documented in the form of Operations Manuals for your everyday reference. This will include both front of house operations, such as Gaelic Inns' proprietary Raving Fans Customer Service systems, its kitchen operations, as well as the back of the house administration systems, which will enable you to chart and analyse your business operations. Certain supplies and merchandise will be purchased from Gaelic Inns or directly from our authorised suppliers on favourable terms to ensure you have the best product quality and up to date branding .
Our on-going support is enhanced by our Operations Review trips to your location each year, where our team will be available to guide you in maintaining your pub operating standards and maximising your profits. As music and merriment are the cornerstone of any good Irish pub, Muddy Murphy's on going exciting theme events and upbeat live Irish music circuits will set you apart from the other pubs ! Templates for advertising and marketing materials will also be made available to you for your use. In addition, franchisees will be featured in our regular newsletter. As we are always striving to innovate and improve, further developments to the Muddy Murphy's business will be shared with the entire Murphy clan.
So what are you waiting for ? Be part of the Murphy clan today !
To download
a copy of our Franchise Application Form - Click
here!
P.S.Muddy
Murphy's is a member of the Singapore Franchise and Licensing Association
("FLA")
click
here for more details
| Muddy Murphy's Operating Achievements |
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| Muddy Murphy's Industry Testimonials |
Dr. Les Buckley , General Manager of Asia Pacific Breweries, Singapore's largest brewery says...
"Since its opening in 1996 Muddy Murphy's has consistently been our company's single largest draught trading outlet . The outlet has proved that a well managed Irish pub brand will consistently deliver extremely high volumes at attractive retail margins. Muddy Murphy's has provided one of the only large 'party' oriented traditional pubs where large groups of drinkers of many different nationalities and from all walks of life gather for conversation, great live music, and a great 'craic' ."
Mr, Nigel Yeo, General Manager of the Guinness distributor, USM, in Singapore says...
"Muddy's,
as it affectionately called, remains one of the most successful of the
Irish pubs in Singapore and the S. E. Asian region in terms of delivery
of a truly authentic Irish ambiance, Irish draught beer volumes, and quality
Irish food and beverage, under the highly successful Guinness Irish Pub
project. A franchisee considering this brand will be in an excellent position
to capitalise on the skills of a high quality specialist pub management
team and a very well known regional pub brand".
| Frequently Asked Questions |
Gaelic Inns Pte Ltd was established in 1994, and is one of the leading and most profitable pub operators in the Asia Pacific. One of the pub concepts it runs is the Muddy Murphy's Irish Pub. Gaelic Inns is the franchisor and holding company that owns the brand name internationally and that will grant the Muddy Murphy's franchise.
2. What is the initial franchise fee?
The franchise fee will vary depending on size, location quality and country, but in general terms will be from US$20,000 upwards .
3. How long is the franchise tenure?
The initial franchise tenure is usually 5-10 years.
4. What is the cost of opening a Muddy Murphy's pub?
The estimated start-up costs to day one opening are estimated at US$130 to US$220 per square foot depending on size, country and detail of fit out. This cost per square foot includes all pre-opening costs i.e. fit out, marketing, site preparation, human resource, etc., right up to day one opening. The cost of the foreign fit out component, including interior design, would be approximately half of the total cost per square foot. Thus, for example, a 1,500 sq ft outlet in Tokyo might cost US$300,000 - US$350,000 (excluding rental deposits). This total cost includes the initial franchise fee.
5. Is the franchisee required to purchase all supplies and merchandise directly from the franchisor?
Gaelic Inns will only supply specially customised items. For most other items, we will provide you with specifications / designs and (if practical) a list of approved vendors in your home territory. Franchisees may purchase perishable food items directly from local suppliers. Most merchandise will be purchased through Gaelic Inns.
6. Does a franchisee need to have food & beverage experience or specific experience in running a pub?
No, directly related experience is not necessary although a franchisee who has, or has access to, management experience in a related environment will certainly benefit. Our comprehensive pub know-how is clearly documented and will be systematically transferred to franchisees. We stress the importance of commitment to concept quality and management style, regular communication with the franchisor, long term investment philosophy, and strong leadership.
7. What is the royalty fee?
The monthly royalty will comprise a fixed and a variable component. The latter is a percentage of sales, whilst the total royalty will make up approximately 5% to 6% of gross sales.
8. How do I re-create the same authentic ambience of an Irish pub?
We spare no effort in ensuring that Muddy Murphy's carries the necessary icons and styling of a typical Irish pub. Not only that, the key proprietary design components that have made Muddy Murphy's so successful and distinctive in Asia to date will be available to franchisees at other locations. These elements are vital to ensure that Muddy Murphy's stands apart from other Irish or traditional European pubs. Gaelic Inns will assist the franchisee in specifying the décor, fixtures, bar and service area layouts, and specialist bric-a-brac fittings, as well as more general advice on the pre-opening and set up your new pub. With the assistance of Gaelic Inns, you will be able to select a specialist Irish interior designer from our list of preferred designers who have extensive experience in designing authentic Irish pubs.
9. How many employees are required to run the pub?
This will vary according to outlet size business volume, the location and operating hours of the outlet. As a minimum, a Muddy Murphy's pub will require 8 full-time employees and some part-timers. This includes 2 management level, 1 or 2 supervisors, 2 or 3 floor / bar staff, 2 cook / kitchen staff, and some part-timers.
10. How will the franchisor provide on-going support?
Aside from on-going training support / upgrades and dissemination of market information, Gaelic Inns will conduct Operations Review exercises with its franchisees annually, covering operational and management issues, as well as on-going systems improvements. Gaelic Inns will also provide standard marketing templates and promotional themes for its franchise network.
11. What are the benefits of becoming a Muddy Murphy's franchisee?
Muddy Murphy's flagship in Orchard Road, Singapore is one of the highest volume and most profitable Irish Pubs in the Asia Pacific region. Each outlet should achieve an 18 to 24 month post tax pay back on its original capital invested with a strong monthly cash flow. As a member of a growing franchise network, you will benefit from Muddy Murphy's operations and management systems, marketing and entertainment know-how, brand name, and excellent recipes. In short, one of a growing but exclusive network of highly profitable Irish Pubs in the Gaelic Inns family of fine traditional pubs.
12. What sort of property is appropriate for Muddy Murphy's ?
Muddy Murphy's thrives in prime locations that have a good cross section of retail, office, established restaurants, and late night entertainment, close to prime city centre residential and / or hotel zones, and with a solid tourism influx. The outlets will ideally target 60 - 70% local / resident business to achieve high customer loyalty and repeat business, and appeal to a cosmopolitan middle class / higher income crowd for optimum average expenditure . The management of Gaelic Inns have a wide knowledge of regional real estate research in the pub industry and will be pleased to assist a franchise prospect analyse the pros and cons of sites.
13. I'm
interested in becoming a Muddy Murphy's franchisee. What do I do next?
Complete the Franchise Application Form and send it to us. We will be
in touch with you shortly.
Click here
to download a copy of Franchise Application Form - MS Word doc.
(Note: Filling out the form does not obligate you to purchase a franchise).
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